So Silver Purple Shampoo for Blonde and Silver Hair

Matrix So Silver is a professional salon clarifying shampoo that cleanses and neutralizes unwanted brassy warmth and eliminates dull, yellow tones. It illuminates highlights on blondes and adds shimmering brightness for color treated and natural hair ranging from grey to white shades.

Key Benefits:

• Vegan Formula
• Neutralizes brassy warmth and eliminates dull, yellow tones
• Illuminates highlights on blondes
• Adds brightness for color-treated and natural hair ranging from grey to white shades

Wearing suitable gloves, apply to wet hair, lather and rinse well. Repeat if necessary. For maximum benefits, leave second lather on 3-5 minutes. Follow with So Silver conditioner.

Precautions: This product contains ingredients which may cause skin irritation on certain individuals and a preliminary test according to accompanying directions should first be made. This product must not be used for dyeing the eyelashes or eyebrows; to do so may cause blindness. Avoid contact with the eyes and skin (other than areas of application). If contact occurs, rinse thoroughly with water. Keep out of reach of children. Do not ingest. Wear disposable gloves when applying. Wash hands thoroughly after use. Do not use on sensitive or irritated scalps. Perform the following skin allergy test 48 hours before each use of this product, as allergies can develop suddenly, even though you or your client has previously used a haircolor product from this brand or another. Skin allergy test: with soap and water, wash an area the size of a quarter in the bend of your/your client's elbow. Pat dry with absorbent cotton. Apply product to test area, using an absorbent cotton-tipped applicator. Let test spot dry. You should not wash, cover or disturb for 48 hours. You should examine test area periodically over the next 48 hours. If you or your client experiences any reactions - such as redness, burning, itching, swelling skin abrasions, eruptions or irritation in or around the test area, you should not use this product or any other haircolor until after consulting a doctor."