Our History

MATRIX, a leading professional hair care and hair color company in the United States, is part of L'Oreal USA's Professional Products Division.

Matrix was founded in 1980 by the American husband and wife hairdressing team, Arnie and Sydell Miller. Before he founded Matrix, Mr. Miller was a hairdresser for over 20 years. Mr. Miller decided to try his hand at running a different kind of company in 1971, when he developed individually applied eyelashes. He formed a firm, Ardell, to market the product to retailers and to beauty salons. Ardell eventually created and sold a hair color product.

In the late 1970s, Mr. Miller saw that the retail market was shrinking and decided to sell Ardell in 1980 in order to concentrate on building Matrix, which would market its products only to professional hair care buyers.

"I felt that in order to be successful, I needed more focus. I chose the professional end because I knew the business and I liked it better," he said.
The Millers wanted to provide hairdressers with a comprehensive range of products that would help them grow their businesses and provide the means to take full advantage of their talent and creativity.

Now, over two decades later, the Millers' original ideas still stand strong, and Matrix is committed to the development of the salon professional, offering a wide range of hair care, hair color and texturizing products including: Biolage, Total Results, COLORINSIDER, SOCOLOR, Color Sync, Logics and Vavoom.

MATRIX MISSION

Matrix is committed to empowering salons and stylists through accessible education and competitive, easy-to-use products. Through inspiration and innovation, Matrix supports hairdressers of every level to achieve their dreams and Imagine All They Can Be.

HONORING THE HAIRDRESSER

Matrix was built on real relationships and connections with hairdressers you are the heart and soul of Matrix and the voice of our brand. We are committed to providing you with inspiration, support and value to bring the best to the lives of those you touch.

COMMUNITY SALONS

Community salons depend on strong relationships, hard work, reputation and community attachment for success. Matrix serves and supports these salons, recognizing their desire to create positive change for their clients and community.

INSPIRATION & EDUCATION

Matrix education empowers you with the pride, confidence, skills and techniques to do things you never thought possible. From the smallest towns to the biggest cities, whether booth renter or 20-chair salon, Matrix Education focuses on the services you provide for your clients and skills needed to master your craft.

SUPPORT & CONNECT

Matrix provides you with all the tools and support you need to transform the power of your passion into personal success. Join our network of over 100,000 registered stylists on Matrix.com/Professional to connect, share and learn with the most talented, passionate people in the industry.