Design For Better - Planet Matrix

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We are working on thoughtfully designing our packaging and formulas. As we launch new products or renovate existing ones, we use a lifecycle analysis-based product design tool to help us identify new opportunities to improve our products’ environmental profile.*

Our Commitment

Increasing Our Use Of Recycled Materials

We continue to work on increasing the use of post consumer recycled plastic and aluminum in our products’ packaging.

Designing Smarter Packaging

There’s more than meets the eye! As we launch new products or renovate existing ones, we strive to use fewer grams of packaging materials per ounce of formula, through innovative design and generous product sizes.

Vegan Formula Options

We offer vegan formula options and ensure we communicate on them for those who prefer to shop vegan.** All our color and developers formulas are vegan. For haircare, all formulas in our Food For Soft, Insta Cure Build-A-bond, Insta Cure, Color Obsessed and So Silver ranges are vegan, as well as select products within other ranges.

*Improvement compared to previous versions of the product or category average if new product. Based on 14 factors, including water and carbon footprints over the life of the product.

**No animal-derived ingredients or by-products.