Radiant color. Rich shine. Consistently stunning results. Confidence
comes naturally with SOCOLOR, America’s leading tube creme permanent
haircolor. With SOCOLOR, there’s no guessing; just exceptional
color results. And with 90 shades plus 10 additives, you can create every color imaginable
from natural to vibrant…from subtle highlights to dramatic effects.
There is only one SOCOLOR
• Delivers color clarity and exceptional grey
coverage with advanced dyes
• Simplifies formulating with The Four Basic Rules
• Offers salon economy – one 3 oz. tube contains two average retouch applications
• Maximizes shine and silkiness with the rich Alpha Honey Complex
Beauty LaunchPad readers awarded SOCOLOR as their Favorite Grey Coverage Haircolor
SOCOLOR Blended Collection
COOLS Beautiful cool colors that tone unwanted warmth.
WARMS Rich beige to golden tones deliver beautiful color
results.
REDS Vibrant and longwearing reds from subtle to intense.
SOCOLOR Reflect Collection
INTENSE TONAL SERIES Saturated, super-charged shades with no pre-blended base.
SOCOLOR Specialty Collection
GREY’T NATURALS 100% grey coverage straight out of the tube.
ULTRA LIGHT BLONDES Light, cool, pastel blondes created in a single step.
SoRED 2-in-1 Booster + Highlighting Cream
Patented chromatic dye technology boosts all-over reds or
creates brilliant red highlights with one dual use product
Available in: Red Violet, Red, Red Copper, Copper
HI-TONES SERIES Dramatic lift and toning for dark bases, all in one
step.
COLOR
ADDITIVES
Five beautiful colors adjust SOCOLOR formulas to improve grey
coverage, intensify or neutralize tones, or adjust faded ends.