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Matrix Texture

Curls. Waves. Straightening & Smoothing. Your stylist can a create dramatic transformation with Matrix revolutionary texture technology. From soft to firm curls, to silky smooth blowouts, Matrix offers a complete range of options for every hair type and trend. If you see anything you like, please schedule a texture consultation at your salon, or find a Matrix salon through our salon locator and start the texture journey together!

If you are stylist, please visit www.MatrixCRAFT.com for content exclusively for you.

Learn About Matrix Professional Texture

Ever wonder which are your stylist's go to brands? Then this content is for you. Matrix develops the latest texture brands to inspire you and your stylist.

Opti Collection
Amazing breakthroughs in Matrix technology set the stage for the newest texture revolution— Tex.style. Suddenly, texture is more than curls. Tex.style is amazing new support for today’s trendiest looks from tousled waves to frizz-free curls or smooth blowouts. Clients can now spend less time styling and get hot looks that really last. With formula advances, patent-pending technology and three new waves, the Opti.collection is unleashing a dramatic transformation in texture possibilities. Any Texture. Any Client. Tex.style.

Opti.smooth Opti.care, Opti.color, Opti.curl, Opti.thermic – ask your stylist which one is right for you!