Join Matrix in the celebration of stylists and their dreams. Hundreds of stylists entered the Imagine Your Shade of Success contest for a chance to get one step closer to their dream job. We have selected three finalists in each of our four categories, and now it’s your turn to support your favorites & choose the winners! Log on to MatrixCRAFT.com/ImagineSOCOLOR to watch the finalists’ videos, and vote for the four you think should win!

Want another reason to vote? Just for voting, you are entered into a drawing for $100 of FREE Matrix product!

Give the gift of elegance this holiday season with Matrix Golden Elegance collection. With six different styles, there’s a look for every one, and they’re perfect for any holiday occasion, from dinners to parties to dancing the night away on New Year’s Eve. Visit the Golden Elegance section to see the six looks, and find out which products were used to create the look. Don’t forget to ask your stylist for the look by name, and you’ll be on your way to an elegant holiday season.

In July 2009, Colin Walsh became the new Vice President/General Manager for Matrix US, responsible for strengthening the brand's development and building a connection with hairdressers and their clients. A member of the L'Oreal family since 2000, Walsh has demonstrated inspiring leadership qualities, with dedication to the growth of the salon industry, and stylists' professional success. Armed with a combination of passion for success and a vision for innovation, Walsh will reinforce Matrix's position as a company committed to empowering salon professionals, and continue the mission set out by Matrix founder, Arnie Miller, to encourage hairdressers to create, succeed and imagine all that they can be.

New Biolage Delicate Care system provides a gentle solution for multi-processed, color-treated hair, that will leave hair brilliant and touchably soft. The first organic-certified conditioning oil, a sulfate-free shampoo with rich lather, and paraben- and silicone-free conditioners, all work to fight fading and prolong color vibrancy. The concentrated, fade-fighting formula features an eco-select antioxidant complex of fair trade super-antioxidant Acai Berry and conditioning Argan Oil from Morocco that rejuvenates hair for a smooth texture and brilliant color–just as nature intended. Never tested on animals and packaged in 100% recyclable materials. The future is greener with Biolage.

Matrix.com has new features to enhance client experience and give them more control over the site. Clients can register and create a My Matrix account, where they save their favorites likes salons, products, hairstyles, videos and more! The new Salon Locator makes it easier than ever to find a local salon with an interactive map and driving directions. Our new Hairstyles Gallery is filled with hundreds of styles complete with step-by-step techniques of the style and the products used to create it.

Wake up and experience dazzling delights at the Mocha Café. So luscious, only a double shot will do. Shimmering highlights are swirled into a lightcatching pattern play. The new double mochas are balanced with sparkling personality and dimensional duality.Be sure to check out Mocha Café in the October issues of Allure, Cosmopolitan, Elle, Glamour & Vogue!

We know you love Matrix products - and you're not alone. Check out the awards some of your favorite products have won recently:

Self Magazine 2009 Healthy Beauty Awards: 
Best Antidandruff Shampoo - Biolage scalpthérapie Anti Dandruff Shampoo

Men's Health Magazine Grooming Awards 2009:
Best Shampoo - Biolage Cooling Mint Shampoo

Health Magazine 2009 Healthy Beauty Awards:
Best Hair Styling Product - Biolage Shine Endure Spritz

Glamour Magazine 2009 Glammies:
Best Conditioner 5 Years in a Row! - Sleek.look Conditioner  

Glamour Magazine 2009 Glammies:
Readers' Favorite Shampoo - Biolage hydrathérapie Hydrating Shampoo

Extend your rejuvenating experience with the new rejuvathérapie Leave-In Densifier and Densifying Concentrate. The Age Rejuvenating Leave-In Densifier is a unique dual performing thickening and volumizing leave-in treatment that delivers root lift and conditioning shine while leaving hair smoother, softer and shinier looking. This weightless formula is perfect for daily use. The Age Rejuvenating Densifying Concentrate contains vital nutrients that repair and replenish shine and body. The perfect in-salon treatment that deeply penetrates the hair, reconstructs, and pumps up the cuticle without weight, renewing body and fullness. Ask your stylist for a Densifying Concentrate treatment today!

Matrix is featuring our newest salon color service, honey.COMB highlights – three new color placement techniques that intermix golden highlights and rich lowlights to create a sweet, sun-kissed treat – in the June issues of Allure, Cosmo, Elle, Glamour, Harper’s Bazaar, Lucky, Self & Vogue. If you like the ads, and want the honey.COMB highlighting service, visit any of the participating salons featured on the opposite page, and receive a complimentary Biolage colorcarethérapie Shampoo and Conditioner Travel Kit when you bring the ad in and get your honey.COMB highlighting service. Check out the honey.COMB highlights in the June issues of Allure, Cosmo, Elle, Glamour, Harper’s Bazaar, Lucky, Self & Vogue to see the ads, and visit the Salon Locator to find a salon near you!

Vavoom launched its first ever-mobile site to introduce NEW Design Pulse styling line! Discover Design Pulse, browse hairstyles, and learn the techniques on how to create each look. Download the hairstyles to use as wallpapers on your phone, and keep the beat going with the custom Vavoom Design Pulse ringtones. Find a salon near you using our Salon Locator, and sign up for Matrix Tips to keep you on the pulse of styling. Text VAVOOM to 49737 today! *Standard rates may apply.

Vavoom Design Pulse is bringing you the music! Pick up one of the new Design Pulse stylers and look for the sticker for a free music download. Go to www.Matrix.com/vavoommusic, fill in your information, and you’ll be on your way to your free song. Haven’t tried a Design Pulse product yet? Visit a salon near you and grab a new styler – but hurry, free music download quantities are limited!

Kim Rosci, of Salon Da'Spa in West Grove, PA was named Biolage Select "Stylist of The Year". In 2008, Biolage asked their salons - "So You Think You Can Cut?" The contest challenged stylists of Biolage Select salons to create an original, inspirational representation of the Biolage brand. Over 50 qualified stylists submitted their look along with an explanation of their inspiration, and technique behind it. Kim was one of five stylists chosen to the finals, and came to NYC for a photo-shoot where they recreated their entries on models. The photos were posted on the Biolage Select website where other Biolage Select salons voted for their favorite. Kim's entry, a soft, natural curly style, was named the winner. For her prize, Kim won a brand new 2009 Toyota Prius, and a trip to attend a class at the Matrix C.R.A.F.T. Global Academy in New York City.

Kim has been a stylist for 22 years and started Salon Da'Spa six years ago.  She has 30 employees, 14 of whom are stylists.  In fact, one of her daughters is a stylist at the salon! She always knew that she wanted to be a stylist. Her specialties are cut and color, and she likes the natural look.  What she loves most about being a stylist is how fun it is to make people beautiful.

In the Pennsylvania area? Visit Kim at Salon Da'Spa

Find other great salons by visiting our Salon Locator

For the Independent Spirit Awards, Matrix Stylist wanted Mary-Kate Olsen’s hair to be young, modern and cool without seeming overdone. Mark was inspired by Olsen’s amazing Balmain dress, so he gave her hair a wavy texture with amazing shine and piecey-ness using Vavoom Gold Heat Iron-In Control and Biolage Molding Soufflé.

For the 2009 Academy Awards, Matrix Stylist created a modern, cool version of a classic Hollywood hairstyle for Amy Adams. Mark used Biolage Bodifying Spray Gel and Molding Soufflé to create a soft, piecy texture, and finished the look by spraying the entire hairstyle with Vavoom ShapeMAKER Hairspray for added shine and extra hold.

Matrix Stylist gave young starlet's Amy Adams and January Jones their Red Carpet looks at the 2009 Golden Globes on Sunday, January 14.

Learn how the stylist created the celebrity styles for January Jones & Amy Adams for the Screen Actors Guild Awards!
Check out the techniques in our hairstyles section:

January Jones | Amy Adams